Abstract

With internet companies increasingly purchasing brand brand new technologies and applications to produce their web sites appealing, social and interactive with e-store customers, less is famous concerning the success motorists for example style of e-store, particularly online online dating sites. Online dating sites are characterised by clients’ heavy utilization of self-presentations and frequency that is high of interactions aided by the objective of finding a partner. Nevertheless, their respective share to internet dating sites’ firm performance is ambiguous. This short article is designed to empirically examine the consequences for the two customer-focused internet functions: consumer self-presentation and peer-interactivity on firm-performance making use of information from a dating website that is chinese. The findings confirm the key part of self-presentation for a dating web site, where in addition somewhat influences the degree of peer-interactivity, traffic to a person’s profile web web page, and firm performance. Yet, the result of peer-interactivity just isn’t obvious with this test. [Read more…]